What significance does the continuing development of digital media technology have of media institutions and audiences?

INTRO - 


MAIN PARAGRAPHS
Production - Advantages
High quality digital cameras 
Digital filming is much more efficient because it allows the producers to review their footage over in order to establish whether the footage is useful/successful.
Much Quicker and easier - therefore cheaper
Editing stage is also much more effective with the latest softwares 

Disadvantages
Much more competition because of the easier access to digital technology meaning more people will be able to produce film

Case Study ILL MANORS - produced on digital technology £100,000 budget



Distribution - Advantages
The ability to distribute digitally is much more quicker than exporting 35mm film.
Free of charge 
Free marketing methods through Web 2.0 - CASE STUDY ILL MANORS 
Trailers websites

Disadvantages
Increased chance of piracy as people don't know who they're distributing their film to

Exhibition - Advantages


CONCLUSION -