What is the significance Proliferation in hardware and content for I&A

What is the significance Proliferation in hardware and content for I&A

Definition - The proliferation of hardware is the increase or spread of technology at a rapid rate, meaning there is a large amount on it.

Production: 

Advantages

• More technology on set, quicker production, cheaper
• more technology means more people can produce content, leading to more content being created
• There is a lower barrier to entry
• can produce produce content on iPhones - Ill manors scene

Disadvantages

• More competition, hard to succeed and therefore could lead to people spending more money on production in order to succeed.
• Harder for indie companies

Distribution:

Advantages

• more content to distribute so more more can be made
• more effective distribution as loads of people have access to Web 2.0 and therefore marketing of films will reach more people.
• cheaper distribution - social networking (Ill Manors)

Disadvantages

• will be harder of films to be successful as there be a lot of films being aimed and advertised to specific audiences
• distributing companies have to up their game

Exhibition: 

Advantages

• More technology to consume media on 
• the technology allows companies such as Netflix to exist and operate
• more content to be exhibited, so more audiences will be reached
• digital/3D projectors become cheaper
• more content to chose from

Disadvantages

• cinema attendance numbers fall
• need to spend more money to improve their service- d box seating,IMAX

Audiences:

Advantages

• can consume in any location as long you have connection 
• cheaper consumption
• more hardware to consume content on
• more content to chose from

Disadvantages:

• As people can watch film on many devices in any location there will be distractions which opposes the cinema experience. People may be content but it's not the same experience as the cinema.