Thursday, 30 April 2015

Disability



Throughout the extract of the drama 'A Touch of Frost', disability, and in this case Downs Syndrome, is represented through the character of Billy. In the following essay I will discuss how this is represented in association with the micro elements.

During the opening scene the audience is introduced to two people through a mid shot seeming to refer to the character of Billy by stating 'I didn't think there was anything strange with Billy' in there dialogue. As the audience have not yet seen Billy, it makes them think about why they are referring to Billy in such a negative way and could even begin to them make assumptions that he has done something wrong.

In the first scene a long shot/tracking shot is used to follow Billy who seems to be walking through  a forest at night where he comes to a stop and dusts himself off. This shot shows Billy's sheepish body language which can imply wrong doing through is strange body language. This feel is continued through the introduction of low key lighting as well as an eerie non diegetic soundtrack. Then a low level long shot is used to show a police dog searching for Billy, therefore once again implying and relating disability to wrong and dangerous behaviour. Another Tracking shot is then used to show Billy's sheepish body language. Following this an extreme close up reaction shot is used to illustrate Billy as frightened. The dialogue of the Policeman initiate a short chase where Billy begins to run, contributing to the sense of wrong doing because why would he need to run away from the police. A mid shot is then used to show Billy struggling with the policeman on the ground but eventually losing the battle. Through dialogue Billy pleads 'I didn't do anything wrong' Here he is presented to be weaker than the able bodied and perhaps in need of being controlled. 

The next scene is initiated through a slow pan where is it apparent that neighbours a gathered by Billy's home. The fact that a police officer, recognisable through costume, is standing on guard contributes to the feel that disability is a potential threat to the local community. The setting then changes to the inside of Billy's house where a high angles mid shot is used to show Detective Frost and Billy's father conversing. Through dialogue Frost asks whether "Billy would be considered as mentally abnormal". The father corrects him by replying "handicapped". The body language of a nod is acquired to Frost in order to show his recognition of is mistake. It could be considered that the able bodied are being presented as ignorant to the disabled, not taking care in how they refer to them. Frost then states that he should "have someone with me in case I break the rules" and implies that they need to be cautious with Billy. Then a 3 person mid shot is used where Billy's both is introduced with the props a bowl filled with water when she asks if she can clean him to make him feel better. This presents the able treating the disabled in an over caring fashion by treating them like children.

Following this an action match of Frost and the father walking through the door is used to once again change the setting to a living room. A tracking shot is used to follow the father who eventually kneels down next to Billy and reassures Billy through dialogue and by putting his arm round him, once again showing the able bodied treating the disabled as child like. Here a high angle shot is used to show the camera looking down on Billy. Low angle POV shots are used along with several shot reverse shots where the 180 degree rule is applied. Close ups of Billy's face also allow the viewers to consider that he looks seemingly confused, supported by the fact that his head is slightly titled. The position of the father behind him acts as a purpose to present the able feeling as if they need to help explain and support Billy's view acting as an anchor. During this the Inspector is using very simplistic vocabulary as well as speaking slowly in a calm tone; reinforcing that the disabled are treated like children. Throughout this sequence of reversal shots, Billy is shown through a a high camera angle whereas when focussing on the inspector and low camera angle is used. Therefore forcing the audience to look up to Frost and down on Billy. Meanwhile Billy is acquired very simplistic replies, with minimal length to his sentences which also imply his childlike nature. Towards the end, Billy begins to become restless and impatient which is recognisable through the increase of pace and volume to his voice, once again implying how he is childish.

Friday, 24 April 2015

What is the significance Proliferation in hardware and content for I&A

What is the significance Proliferation in hardware and content for I&A


Definition - The proliferation of hardware is the increase or spread of technology at a rapid rate, meaning there is a large amount on it.

Production: 
Advantages
  • More technology on set, quicker production, cheaper
  • more technology means more people can produce content, leading to more content being created
  • There is a lower barrier to entry
  • can produce produce content on iPhones - Ill manors scene

Disadvantages
  • More competition, hard to succeed and therefore could lead to people spending more money on production in order to succeed.
  • Harder for indie companies

Distribution:
Advantages
  • more content to distribute so more more can be made
  • more effective distribution as loads of people have access to Web 2.0 and therefore marketing of films will reach more people.
  • cheaper distribution - social networking (Ill Manors)

Disadvantages
  • will be harder of films to be successful as there be a lot of films being aimed and advertised to specific audiences
  • distributing companies have to up their game

Exhibition: 
Advantages
  • More technology to consume media on 
  • the technology allows companies such as Netflix to exist and operate
  • more content to be exhibited, so more audiences will be reached
  • digital/3D projectors become cheaper
  • more content to chose from
Disadvantages
  • cinema attendance numbers fall
  • need to spend more money to improve their service- d box seating,IMAX

Audiences:
Advantages
  • can consume in any location as long you have connection 
  • cheaper consumption
  • more hardware to consume content on
  • more content to chose from
Disadvantages:
  • As people can watch film on many devices in any location there will be distractions which opposes the cinema experience. People may be content but it's not the same experience as the cinema.

Tuesday, 21 April 2015

Section B revision

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

In the modern film industry, films are now distributed digitally, meaning that they are now being delivered to the exhibitors electronically. This has been developed from the previous method of distributing film physically which was considerable expensive and time consuming to distribute the 35mm film. Digital distribution is therefore much more effective as it is free of charge and can be delivered quickly. It effects the distribution and exhibition companies both positively and negatively as well as the audiences.

Firstly, films can now be marketed digitally through Web 2.0 free of charge, meaning that they can direct more of their budget to other aspects of the product such as the production. This allows low budgeted films to be marketed successfully. Companies are beginning to using social media campaigns excessively as it provides advertisement worldwide to anyone with access to Web 2.0. For example, Ill Manors wouldn't have been produced without these low cost marketing techniques.  They creates a Facebook page which accumulated 31,000 likes, demonstrating the wide range of people reached through social media. On this page they posted posters, trailers and other exclusive content which contributed to the 'buzz' and interest of the film. Distribution companies also use Youtube to present any trailers or insights to the upcoming films. Revolver entertainment posted their official trailer for Ill Manors which reached 740,990 views. Also Sony Pictures Entertainment posted their official trailer which accumulated 23,019,136 views along side with their teaser trailer which gathered 9,355,431 views. These statistics symbolise the masses of viewers reached through posting insights on social media, epitomizing the success in advertising and publicising the product. Adverts have also made there way into social networking with pop ups on the screen which provide links to watch trailers on Youtube. Both of the aforementioned films had websites made such as www.illmanors.com and www.skyfall-movie.com which once again provided further insights to the film.

Additionally, due to digital distribution, exhibitors and audiences have benefited significantly. It has provided platforms for companies such as Netflix to actually have the services to operate. Netflix works 100% digitally and without digital distribution it would receive films to display, therefore meaning that they would have no interest and would not exist. Also if Netflix was not available, audiences wouldn't be able to watch films at any internet connected location. Digital distribution, also allows the audience to view films on TV or on demand where some of the latest films can be viewed. Films can also be bought/rented digitally on box-offices which would not e available without digital distribution. Another advantage of this type of distribution would be that films are now available on DVD or Blu-ray which allow the audience to watch films wherever they want on devices such as computers, TV's and gaming consoles. All in all, digital distribution provides many more platforms for the audience to consume media other than attending the cinema which are all accessible in the comfort of their own home. However, there is also a down side of digital distribution. This is that there is an increased risk of piracy which leads to the establishment of illegal unlicensed websites which stream movies for free.

Furthermore, cinemas have also been affected accordingly. They are now able to gain much needed consistency within their viewings. This is because before,when cinemas exhibited films by running a film reel, the film gradually deteriorates due to the constant viewing and therefore the quality of the film also deteriorated. Digital distribution eliminates this issue as the viewing remain of the same quality from the first viewing until the last viewing. This also effects the audience massively as they will be provided with an excellent quality regardless of the time which they attend the viewing. However, exhibition companies now face much more competition in attracting audiences and will feel the need to introduce new technologies such as 3D/4D screenings, high quality sound systems. bigger screens and new improved D-Box seating in order to do so. There are also modern companies such as Netflix which rely fully on digital distribution and only operate digitally. These websites are also very appealing to the audience as it supplies them with the opportunity to consume film within the comfort of their home.

Ultimately, digital distribution allows films of a low budget to still be marketed successfully through social media campaigns as mentioned above, therefore allowing more money being spent elsewhere on the product. Also it increases the quality of the viewings to the audience as they are now of a higher consistency and also available within the comfort of their own home.


Wednesday, 15 April 2015

What significance does the continuing development of digital media technology have of media institutions and audiences?

INTRO - 


MAIN PARAGRAPHS
Production - Advantages
High quality digital cameras 
Digital filming is much more efficient because it allows the producers to review their footage over in order to establish whether the footage is useful/successful.
Much Quicker and easier - therefore cheaper
Editing stage is also much more effective with the latest softwares 

Disadvantages
Much more competition because of the easier access to digital technology meaning more people will be able to produce film

Case Study ILL MANORS - produced on digital technology £100,000 budget



Distribution - Advantages
The ability to distribute digitally is much more quicker than exporting 35mm film.
Free of charge 
Free marketing methods through Web 2.0 - CASE STUDY ILL MANORS 
Trailers websites

Disadvantages
Increased chance of piracy as people don't know who they're distributing their film to

Exhibition - Advantages


CONCLUSION -