One key aspect of technological convergence is associated with the production of films. For many years, films were traditionally produced using film reels and very expensive large cameras. In modern day the majority of film businesses produce films digitally for many reasons. Films such as Skyfall and Ill Manors were filmed digitally. The main advantage of filming in the format would be that it is considerably cheaper, assisting the more Independent companies who have a lesser budget than the conglomerates. Ill manors wouldn't have been successfully produced if it was filmed traditionally due to their extremely low budget of £600,000. This minimal budget would've have been significantly spent only on filming, leaving substantially less amounts of finance to spend on other areas. Saving money in this way allows production companies to spend more of their budget on other aspects of the film. Also technologies have been merged into smartphones as mentioned above which allows production platforms for producing film. Meaning a whole film can be produced on a smartphone and even edited on them. As there are an increasing amount of independent businesses who can produce films at a minimal cost, therefore more independent companies will invest in the industry and therefore will be much more competition to attract interest into their product.
Accordingly, technological convergence has brought advantages to the distribution aspect of the film industry. Previously, film had to actually be physically transferred to all exhibitors which would be significantly time consuming and also cause financial setbacks to transport them. However, now days films can be stored on digital devices such as computers, iPhones and tablets and can be downloaded to cinemas. This is much more time efficient and also doesn't cost any money, apart from the cost of the device in which it is stored. Distributors must lock the files to particular cinema screens/projectors to ensure that the film can only be played at a specific place and a specific number of times. These companies do this because they can be unaware of how many people or who is downloading there product, which could lead to piracy. Piracy and illegal movie streaming websites are increasing as technological convergence allows them to easily stream films. Ranging websites allow audiences to view download or watch the latest streamed films. The distribution industry also benefit from the technological convergence of devices such as smartphones, computers and tablets as their distribution methods which involve internet use will be able to be seen by anyone, anywhere on any of these devices as long as they have connection to the internet. Methods such as social media campaigns and trailers and advertisement on websites and sites such as twitter, Facebook and YouTube being used are very effective as people can explore these sites continuously due to the converged devices. Without these devices existing, people would have much more limited access to the internet, meaning that the methods used by distribution companies wouldn't be successful as viewers wouldn't have consistent access to them.
Furthermore, technological convergence has influenced the exhibition companies and audiences as now they can consume film through various technologies. Film can now be consumed through hardware such as smartphones, laptops, tablets and gaming consoles. Meaning that customers have access to the internet where they have the opportunity to use streaming websites such as Netflix and Lovefilm and several other legal sites any time at countless locations. Also services such as films on demand and Sky Box Office are available where thousands of films can be purchased/rented to view over a period of time of even at no cost available for an unlimited time period. Without technological convergence audiences would have a much more limited access to these services and consumerism would depreciate. This has also significantly impacted the exhibition industry as there are now many other ways which audiences can consume media, meaning that exhibition companies such cinemas have much more competition and have begun to alter their services accordingly. Piracy also creates a problems for exhibition companies as they are losing interest and finance due to it and cinemas have initiated upgrades in the experience they offer by improving several aspects. They now have increased the sizes of their screens, producing a further wow factor about the sheer exaggeration of the experience. This is accompanied by better quality speakers which gain a improved connection with the audience as they will not have this service at home. Films are also available in 3D which can be viewed by customers in premium seats which are more spacial but come at a further cost. Also recently D-Box seats seats are starting to be introduced where the seat vibrate and move according to the action on the screen. These a several ways in which exhibition companies are enhancing their service in order to improve the experience and create attraction and attention.
Ultimately, technological convergence has provided audiences with the ability to consume films wherever they chose. The many opportunities to view films free of charge have caused peoples ambitions to watch free films to venture away from the cinema, therefore significantly impacting the film industry, specifically exhibition and distribution companies. This has provokes cinemas to improve the overall experience of their service, introduce new and effective technologies and elements to available at home.
Accordingly, technological convergence has brought advantages to the distribution aspect of the film industry. Previously, film had to actually be physically transferred to all exhibitors which would be significantly time consuming and also cause financial setbacks to transport them. However, now days films can be stored on digital devices such as computers, iPhones and tablets and can be downloaded to cinemas. This is much more time efficient and also doesn't cost any money, apart from the cost of the device in which it is stored. Distributors must lock the files to particular cinema screens/projectors to ensure that the film can only be played at a specific place and a specific number of times. These companies do this because they can be unaware of how many people or who is downloading there product, which could lead to piracy. Piracy and illegal movie streaming websites are increasing as technological convergence allows them to easily stream films. Ranging websites allow audiences to view download or watch the latest streamed films. The distribution industry also benefit from the technological convergence of devices such as smartphones, computers and tablets as their distribution methods which involve internet use will be able to be seen by anyone, anywhere on any of these devices as long as they have connection to the internet. Methods such as social media campaigns and trailers and advertisement on websites and sites such as twitter, Facebook and YouTube being used are very effective as people can explore these sites continuously due to the converged devices. Without these devices existing, people would have much more limited access to the internet, meaning that the methods used by distribution companies wouldn't be successful as viewers wouldn't have consistent access to them.
Furthermore, technological convergence has influenced the exhibition companies and audiences as now they can consume film through various technologies. Film can now be consumed through hardware such as smartphones, laptops, tablets and gaming consoles. Meaning that customers have access to the internet where they have the opportunity to use streaming websites such as Netflix and Lovefilm and several other legal sites any time at countless locations. Also services such as films on demand and Sky Box Office are available where thousands of films can be purchased/rented to view over a period of time of even at no cost available for an unlimited time period. Without technological convergence audiences would have a much more limited access to these services and consumerism would depreciate. This has also significantly impacted the exhibition industry as there are now many other ways which audiences can consume media, meaning that exhibition companies such cinemas have much more competition and have begun to alter their services accordingly. Piracy also creates a problems for exhibition companies as they are losing interest and finance due to it and cinemas have initiated upgrades in the experience they offer by improving several aspects. They now have increased the sizes of their screens, producing a further wow factor about the sheer exaggeration of the experience. This is accompanied by better quality speakers which gain a improved connection with the audience as they will not have this service at home. Films are also available in 3D which can be viewed by customers in premium seats which are more spacial but come at a further cost. Also recently D-Box seats seats are starting to be introduced where the seat vibrate and move according to the action on the screen. These a several ways in which exhibition companies are enhancing their service in order to improve the experience and create attraction and attention.
Ultimately, technological convergence has provided audiences with the ability to consume films wherever they chose. The many opportunities to view films free of charge have caused peoples ambitions to watch free films to venture away from the cinema, therefore significantly impacting the film industry, specifically exhibition and distribution companies. This has provokes cinemas to improve the overall experience of their service, introduce new and effective technologies and elements to available at home.
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