nature of audience consumption has now differentiated. An increase in the qualityof technology has occurred and also an increase in the amount of people who own TV's, Bluray players and computers as also taken place considerably. This increases the opportunities for people to watch films on a variety of sources,
therefore resulting in lesser use of the cinema.
Personally, when I was younger I used to visit the cinema on a weekly basis
and got a thrill of going there. Even to this day I thoroughly enjoy the overall
experience of the cinema. The sheer size of the television adds a completely new dimension to watching films as things are so much more entertaining and interested on a larger screen. Also the atmosphere in the screenings are considerably tense, depending on the film you see, but when a certain event happens and a
specific reaction is provoked, this reaction can spread from one person to the
whole audience. However, due to an increase in ticket costs and the extortionate
prices of products on sale such as food and drink, my visits to the cinema have
decreased and these visits are considered more of a treat.
Exhibition companies (cinemas) have added new aspects to the experience of watching a film in order to attract the audiences making the experience more
appealing. Cinemas have introduced technology such a 3D screenings which
attracts a wider audiences. From my point of view 3D screenings are one of the
best ways to watch a film is it allows the audience to feel as they are involved and interacting more with the film. Despite this being included in the cinema
experience I have a 3D TV at home which takes away my need to go to the
cinema for this aspect. But I would strongly recommend people who do not have
the access to to a 3D TV to go to the cinema and see a film in 3D. Also I can view films in many ways in the environment and comfort of my home. I have several
TV's linked with a Sky box which allows me with access to Sky Box Office,
providing me with thousands of the latest films which I can buy or rent and watch as many times I wish by a specific date. However, this sometimes is not as
successful as people may not wish to view a film several times. Also there is many films on demand which I can watch for free. I use this access very
frequently, almost everyday as it provides a wide range of films to watch from
countless genres, satisfying my needs for a variety of films to watch.
Internet availability now comes in abundance for a much wider audience.
Many people would posses many devices in their household which allows them to watch films on the internet. This could include vices such as computers, phones, iPads, Kindles etc. which provide service to buy/rent films or eve watch/download movies on unlicensed sites for free. These are usually referred to illegal
downloads. The increase in internet access around the world can account for
more successful advertising being produced by marketing companies. They have
various methods to increase/raise the awareness and target an audience for their film. One method can be producing trailers to watch on the internet and sites such as YouTube. Allowing the audience to have an insight to the film. Adverts have
also managed to creep into social networking which furthers the distribution
company's success. Also the number of TV's per household has increased,
distribution companies have a larger opportunity to present their films to a
worldwide audience by displaying trailers during breaks/ adverts between
programmes. Providing publicity which reaches more institutions.
Production companies also target specific audiences and create a film which
can relate and suit their targeted audience best. This can result in better feedback as the audience will generally enjoy the film. As films are created accordingly to
their targeted audience, more viewers of that institution will either watch the film at the cinema or in any of the other ways above. For example, when a new horror
film gets released I usually attend the cinema with my girlfriend and watch it.
Simply because I know vaguely what the film will consist of and I have a rough
idea that I will enjoy it. This is due to most production companies in the horror
industry will target certain people in my age bracket and specifically young
couples.
Sites such as Netflix and LoveFilm provide millions of viewers worldwide to
watch the latest films for free as long as they have a membership and pay a fixed amount per month. The downside of these sites is the substantial waiting time
between the film release and the moment it becomes available on the site. So
from this perspective it is best to go to the cinema as it allows you to watch the
latest films much sooner or even at their first screening. Companies such as
these reduce the quantities of people visisting the cinema as they provide the
same access but in the environment of a home or any environment where internet is available. Therefore, cinemas have acted upon this increase in popularity by
introducing new ways to watch films from different perspectives. Such as
introducing seats in the cinema which move and vibrate accordingly to the action on the screen, providing with much greater entertainment and engagement. This aspect can appeal to a larger audience as it allows them to view films in a new
dimension. However, a downside of this would be that the prices of the tickets are higher than standard costs.
Different types of people watch specific genres of film for a variety of reasons. Some families like to attend the cinema to watch a film together as it is deemed as a treat. Younger audiences stereotypically chose to watch films that appeal to
them such as horror and action films. This is because they satisfy their needs for entertainment and thrill. Thrill is specifically associated with teenagers.
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